Keeping It Interesting

But while the million-dollar prizes are big-time attractions, smaller amounts of cash can drive business, too, as long as the casino can find an interesting way to deliver it. With cash giveaways, you always need a new twist. It's hard to get people excited. In the Las Vegas locals market, where video poker is very popular, also has had success offering double payoffs on royal flushes.

While video poker is the No.1 game, that what really drives the business is simply " full-pay games, that's what the people want, right down to the nickel machines. " That may be the answer for a specialized market,

Level One Gambler

The Life of a Level One Gambler is not negatively affected by betting recreational gamblers play the lottery, slot machines, poker, or bet on sports. They play bingo and bet on animal races. They win sometimes but, more importantly, their losses are within their comfort zone. Their losses don't lead to the emotional and health disorders. These disorders include depression and substance abuse.

An interesting question is whether Internet gambling attracts the same ratio of another level gamblers as traditional gambling venues. Or, does the anonymity of online play attract more players trying to hide their habit from their families and friends.