Keeping It Interesting

But while the million-dollar prizes are big-time attractions, smaller amounts of cash can drive business, too, as long as the casino can find an interesting way to deliver it. With cash giveaways, you always need a new twist. It's hard to get people excited. In the Las Vegas locals market, where video poker is very popular, also has had success offering double payoffs on royal flushes.

While video poker is the No.1 game, that what really drives the business is simply " full-pay games, that's what the people want, right down to the nickel machines. " That may be the answer for a specialized market,